Madison Square Garden Case Study

Generative AI & Large Asset Migration

About Madison Square Garden

Madison Square Garden is a multi-purpose indoor arena located in the center of New York City, New York in midtown Manhattan. Known colloquially as “the Garden” it is the home of world-famous sports teams such as the New York Knicks of the NBA and New York Rangers of the NHL. Every year it hosts hundreds of popular concerts and other special events. It opened at its current location in 1968 and remains one of the world’s premiere event facilities.

CHALLENGE

Massive amount of on-prem archival video content in varied, disparate, and sometimes outdated formats on VHS, Beta, CD, and hard drives in storage. No way to index or retrieve years’ worth of historical content.

SOLUTION

An unprecedented cloud-based solution with full asset digitization, migration, and consolidation to Nomad Media’s centralized system. Easily index and access all archived video content through Nomad Media’s interface. Processed over 6500 hours (and counting) of content, all searchable through Nomad Media’s AWS-powered AI features like facial recognition, label detection, and transcription translation. This was done in a very fast turnaround time.

BENEFITS

• Import of almost 1PB of legacy content

• 400 million files/assets.

• AI analysis with face recognition

• Adobe Connector

• Partner Portal  

• Speed to market

• Reduced development time

• 6500 hours equal to 700TB asset content

Successful Outcome

Madison Square Garden was able to process an unprecedented amount of content which led to quicker project workflow turnarounds and faster go-to-market and monetization capabilities.